New product sells! Did you know that the first two companies to market with a new product typically lock up 80 percent of the business? What would happen to your annual sales if no new revenue was generated from new product? Can there ever be greater incentive to streamline the product development process in your company?

In this paper, we will explore the importance of speed, potential hurdles to avoid and innovative ways to improve the overall product development process in your firm.

Author: John C. Orrico