We would like to bring attention to the strategic importance of the investment in creativity. We will talk about technology that can be put at the disposition of the designer, such as programs and graphic software already existing and their possibility to develop a link with the productive phase. This technology also gives the designer the possibility to be of impulse to the development of new technologies that will help the industrial production. As an example we will talk briefly about our experience as designers and entrepreneurs in a family-run company, typical in the Italian tradition, that moves in this direction and how its strength comes from the importance given in creativity and know-how of productive technologies.

Author: Massimo Aloisio, Tiziana Aloisio