Applying and understanding strategic trend analysis is a crucial tool that helps to optimize the buying potential of the end user or consumer, ensuring that the manufacturing industry remains commercially relevant for the next decade. During the presentation, attendees will learn about the inherent value of strategic jewelry trend analysis and how harnessing this information can lead to growth opportunities in both existing and new markets. Via easily accessible case studies, attendees will learn about the life cycle of trends and their relevance to the designer jewelry and luxury fine jewelry manufacturing sectors. Attendees will also learn how to identify the opportunities that exist for the manufacturing industry and how trend analysis can help increase business in a competitive environment.

Author(s): Juliet Hutton-Squire